What it costs you today
In a consumer-goods firm working with 5 creative agencies and 12 active freelancers, the old PNG logo keeps circulating in a Dropbox from 4 years ago, the product photos live in 3 different OneDrive folders, and when a partner asks for "the logo in high-res" nobody knows which version is current. The marketing team loses 6 to 10 hours a week hunting for the right asset or rewriting briefs because the delivered material was not usable, while campaigns go out with pieces that do not meet the brand guidelines. An external partner using the old logo in a paid campaign triggers a brand crisis and a rework that costs between USD 8,000 and USD 25,000. "Last month we sent a banner to media with the 2019 isotype" was the incident. How much are we spending on creative rework and brand crises?
What changes when you have it
A single library in SharePoint with automatic versioning, AI Builder tagging that categorises image to tags and asset type, mandatory approval workflow to download critical logos, and living brand guidelines sitting next to the assets. The external partner enters the portal, searches by brand or campaign, downloads the approved version and never again uses an obsolete logo. The marketing team sees a downloads, most-used assets and AI-detected obsolescence dashboard. The visible output is the library with AI search, versioning and the approval workflow. The solution is in production at a multilatina with 8 brands in the portfolio where the last brand-compliance audit closed at 100% and time-to-deliver an asset fell from 2 days to 15 minutes. The investment pays back with the first brand crisis avoided.
Library with versioning, AI tags and approval
I want this build in my company
We build the site, the SPFx web parts and the Dataverse integration, and have it running in production in less than 3-4 weeks.
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